Market Entry
International brands entering Türkiye need more than a translated brochure. Burç Consulting builds the market picture — competitors, channels, pricing, likely partners — and then does the practical work of finding and engaging the distributors, retailers or partners who can actually bring a brand to market.
What it involves
- Türkiye market and competitor research
- Distribution and retail channel mapping, including e-commerce
- Identification and introduction of local partners and distributors
- Import planning and pricing research
- Local representation and business setup coordination
- Support through a pilot market launch
Who it is for
- International brands considering Türkiye as a new market
- Companies that need a distributor or retail partner rather than a full local entity
- Businesses testing Türkiye with a pilot before committing further investment
Typical situations
- A brand has interest from Turkish buyers but no way to evaluate whether they're the right fit
- A company wants a small pilot launch before deciding on a full local entity
- A business has the product ready but no picture of local pricing or competition
How Burç Consulting helps
We do not promise a guaranteed outcome — no consultancy honestly can. What we provide is a grounded picture of the market and direct, qualified introductions to the people who can move a launch forward.
Some specialized legal, tax, accounting or engineering work required within this process is delivered through appropriate professional partners where needed. Burç Consulting does not represent itself as a licensed provider of those regulated services.
What You Get
- A market assessment covering demand, competition and regulatory requirements for the category
- A shortlist of distributor or representation candidates with an assessment of fit
- A market entry plan covering positioning, pricing and the practical steps to a first sale
Typical Timeline
Market assessment and distributor shortlisting typically take 4–6 weeks; a full market entry, through to a signed distribution or representation agreement, generally runs 3–6 months.
Official Sources
Frequently Asked Questions
Do I need a local distributor to sell in Türkiye?
Not always, but for most consumer categories a local distributor or representative significantly speeds up market access compared to trying to sell directly from abroad.
What's the difference between market entry and export development?
Market entry is about a foreign brand entering the Turkish market. Export development is the reverse — helping a Turkish manufacturer or brand find buyers and distributors abroad.
How long does it take to find a distributor in Türkiye?
Identifying and vetting distributor candidates typically takes four to six weeks; reaching a signed agreement usually takes several months depending on how quickly both sides move.
Tell us what you are trying to do.
Whether you are evaluating an investment, looking for a manufacturer, entering a new market or developing a product, start with a conversation.
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