:root{
  --navy: #0E1B2E;
  --navy-2: #16283F;
  --steel: #435972;
  --steel-l: #7891A8;
  --paper: #F6F5F2;
  --paper-2: #EEECE5;
  --line: #DAD6CC;
  --line-dark: rgba(246,245,242,0.18);
  --gold: #A9832E;
  --gold-l: #C9A24B;
  --text: #14212F;
  --text-muted: #5B6672;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth; overflow-x:hidden;}
body,.app{margin:0; overflow-x:hidden; max-width:100vw;}
img,svg{max-width:100%;}
.app{
  background:var(--paper);
  color:var(--text);
  font-family:'IBM Plex Sans', sans-serif;
  font-size:16px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3{font-family:'Newsreader', serif; font-weight:500; margin:0; color:var(--navy);}
a{color:inherit; text-decoration:none;}
button{font-family:inherit; cursor:pointer;}
.eyebrow{
  font-size:12px; letter-spacing:0.14em; text-transform:uppercase;
  color:var(--gold); font-weight:600; margin-bottom:14px;
}

/* ---------- NAV ---------- */
.site-nav{position:sticky; top:0; z-index:40; background:rgba(246,245,242,0.92); backdrop-filter:blur(6px); border-bottom:1px solid var(--line);}
.nav-inner{max-width:1180px; margin:0 auto; display:flex; align-items:center; gap:36px; padding:14px 28px;}
.brand{background:none; border:none; padding:0; display:flex; align-items:center;}
.brand img{height:34px; width:auto; display:block;}
.primary-nav{display:flex; gap:26px; flex:1;}
.nav-link{background:none; border:none; font-size:14.5px; color:var(--text-muted); padding:6px 0; position:relative;}
.nav-link.active,.nav-link:hover{color:var(--navy);}
.nav-link.active::after{content:""; position:absolute; left:0; right:0; bottom:-1px; height:2px; background:var(--gold);}
.nav-right{display:flex; align-items:center; gap:18px;}
.lang-switch{position:relative;}
.lang-current{background:none; border:1px solid var(--line); border-radius:3px; padding:6px 10px; font-size:13px; color:var(--text-muted); display:flex; gap:6px; align-items:center;}
.chev{font-size:11px;}
.lang-menu{position:absolute; right:0; top:36px; background:#fff; border:1px solid var(--line); border-radius:4px; list-style:none; margin:0; padding:6px; width:180px; box-shadow:0 8px 24px rgba(14,27,46,0.08);}
.lang-menu button{display:flex; justify-content:space-between; width:100%; background:none; border:none; padding:8px 10px; font-size:13.5px; border-radius:3px; text-align:left;}
.lang-menu button:hover{background:var(--paper-2);}
.lang-menu span{color:var(--text-muted); font-size:12px;}
.lang-banner{background:var(--navy); color:#fff; font-size:13px; text-align:center; padding:8px 16px; display:flex; gap:14px; justify-content:center; align-items:center;}
.lang-banner button{background:none; border:1px solid rgba(255,255,255,0.4); color:#fff; font-size:12px; padding:3px 10px; border-radius:3px;}

.btn{border-radius:3px; font-size:14px; padding:11px 22px; border:1px solid transparent; transition:background 0.15s, color 0.15s, border-color 0.15s;}
.btn-solid{background:var(--navy); color:#fff;}
.btn-solid:hover{background:var(--navy-2);}
.btn-solid:disabled{opacity:0.6;}
.btn-line{background:none; border:1px solid var(--navy); color:var(--navy);}
.btn-line:hover{background:var(--navy); color:#fff;}
.btn-text{background:none; border:none; color:var(--navy); padding:11px 4px; font-weight:500; text-decoration:underline; text-decoration-color:var(--gold); text-underline-offset:4px;}
.nav-cta{padding:9px 16px; font-size:13.5px;}

main{max-width:1180px; margin:0 auto; padding:0 28px;}

/* ---------- HERO ---------- */
.hero{display:grid; grid-template-columns:1.15fr 0.85fr; gap:60px; align-items:center; padding:76px 0 64px;}
.hero h1{font-size:44px; line-height:1.12; margin-bottom:22px; max-width:600px;}
.lede{font-size:17px; color:var(--text-muted); max-width:520px; margin-bottom:30px;}
.hero-actions{display:flex; gap:18px; align-items:center; flex-wrap:wrap;}
.hero-diagram{aspect-ratio:560/360;}

.hr{height:1px; background:var(--line); max-width:1180px; margin:0 auto;}

.section{padding:72px 0;}
.section-title{font-size:30px; line-height:1.2; margin-bottom:36px; max-width:640px;}
.section-title.light{color:#fff;}
.section-intro{color:var(--text-muted); max-width:640px; margin-bottom:34px; font-size:15.5px;}

/* ---------- INDEX LIST ---------- */
.index-list{border-top:1px solid var(--line);}
.index-row{display:grid; grid-template-columns:52px 180px 1fr 24px; align-items:center; width:100%; background:none; border:none; border-bottom:1px solid var(--line); padding:22px 4px; text-align:left; gap:20px;}
.index-row:hover{background:var(--paper-2);}
.index-num{font-family:'Newsreader', serif; color:var(--gold); font-size:15px;}
.index-title{font-family:'Newsreader', serif; font-size:20px; color:var(--navy);}
.index-desc{color:var(--text-muted); font-size:14.5px;}
.index-arrow{color:var(--navy); opacity:0; transition:opacity 0.15s;}
.index-row:hover .index-arrow{opacity:1;}

/* ---------- PROCESS ---------- */
.process-section{border-top:1px solid var(--line);}
.process-line{display:flex; align-items:center; margin:8px 0 26px;}
.process-step{display:flex; align-items:center; gap:10px; flex:1; position:relative;}
.process-step:not(:last-child)::after{content:""; position:absolute; right:-10px; top:5px; width:calc(100% - 10px); height:1px; background:var(--line);}
.process-dot{width:11px; height:11px; border-radius:50%; border:2px solid var(--gold); background:var(--paper); flex-shrink:0; z-index:1;}
.process-label{font-size:14px; color:var(--navy); font-weight:500; white-space:nowrap;}
.process-note{color:var(--text-muted); max-width:560px; font-size:15px;}

/* ---------- DARK SECTION ---------- */
.section-dark{background:var(--navy); color:#F6F5F2; padding:76px 0;}
.reach-inner{max-width:1180px; margin:0 auto; padding:0 28px; display:grid; grid-template-columns:1fr 1fr; gap:50px; align-items:center;}
.reach-text p{color:#C7CDD4; max-width:460px; font-size:15.5px;}
.reach-diagram{aspect-ratio:560/360;}

/* ---------- ENGAGEMENTS / INSIGHTS PREVIEW ---------- */
.engagement-grid,.insight-preview-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line); margin-bottom:28px;}
.engagement,.insight-preview{background:var(--paper); padding:26px;}
.engagement p,.insight-preview p{font-size:14.5px; color:var(--text); margin-top:10px;}

/* ---------- CONTACT BAND ---------- */
.contact-band{border-top:1px solid var(--line); padding:80px 0; text-align:left; max-width:620px;}
.contact-band h2{font-size:30px; margin-bottom:14px;}
.contact-band p{color:var(--text-muted); margin-bottom:28px; font-size:15.5px;}

/* ---------- FOOTER ---------- */
.site-footer{background:var(--navy); color:#C7CDD4; margin-top:0;}
.footer-top{max-width:1180px; margin:0 auto; padding:64px 28px 40px; display:grid; grid-template-columns:1.4fr 1fr 1fr 1fr; gap:40px;}
.footer-logo{height:28px; margin-bottom:16px;}
.footer-brand p{font-size:14px; max-width:280px; color:#9AA5B1;}
.footer-heading{color:#fff; font-size:13px; letter-spacing:0.08em; text-transform:uppercase; margin-bottom:16px;}
.footer-col ul{list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:10px;}
.footer-col button, .footer-col a{background:none; border:none; color:#C7CDD4; font-size:14px; text-align:left; padding:0;}
.footer-col button:hover, .footer-col a:hover{color:#fff;}
.footer-contact li{font-size:13.5px; line-height:1.6;}
.footer-social{margin-top:16px; display:flex; gap:12px;}
.footer-social a{color:#9AA5B1; display:inline-flex; transition:color 0.15s;}
.footer-social a:hover{color:#fff;}
.footer-bottom{border-top:1px solid var(--line-dark); max-width:1180px; margin:0 auto; padding:20px 28px; display:flex; justify-content:space-between; font-size:12.5px; color:#8A94A1;}
.footer-legal{display:flex; gap:18px;}
.footer-legal button{background:none; border:none; color:#8A94A1; font-size:12.5px;}
.footer-legal button:hover{color:#fff;}

/* ---------- INNER PAGES ---------- */
.page-top{padding-top:56px;}
.page-title{font-size:38px; margin-bottom:20px; max-width:700px;}
.breadcrumb{background:none; border:none; color:var(--text-muted); font-size:13px; margin-bottom:18px; padding:0;}
.breadcrumb span{color:var(--navy); font-weight:500;}
.two-col{display:grid; grid-template-columns:1fr 1fr; gap:50px; margin:34px 0;}
.sub-heading{font-family:'Newsreader', serif; font-size:19px; margin-bottom:14px; color:var(--navy); font-weight:500;}
.plain-list{margin:0; padding-left:18px; color:var(--text); font-size:14.5px; display:flex; flex-direction:column; gap:9px;}
.plain-list li{padding-left:2px;}
.callout{border-left:2px solid var(--gold); padding:6px 0 6px 24px; margin:36px 0; max-width:680px;}
.callout p{font-size:15.5px; color:var(--text);}
.fine-print{font-size:12.5px; color:var(--text-muted); max-width:680px; margin:24px 0;}
.related{margin:40px 0;}
.related-links{display:flex; gap:14px; flex-wrap:wrap;}
.related-link{background:none; border:1px solid var(--line); border-radius:3px; padding:10px 16px; font-size:13.5px; color:var(--navy);}
.related-link:hover{border-color:var(--navy);}
.center-page{text-align:left; max-width:560px; padding-bottom:100px;}

.insight-cluster{margin-bottom:40px; max-width:680px;}

/* ---------- CASE STUDIES ---------- */
.case-list{border-top:1px solid var(--line);}
.case-study{padding:44px 0; border-bottom:1px solid var(--line);}
.case-meta{display:flex; align-items:center; gap:14px; margin-bottom:8px;}
.case-client-type{font-size:12px; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em;}
.case-title{font-size:24px; margin-bottom:24px; max-width:680px;}
.case-grid{display:grid; grid-template-columns:1fr 1fr; gap:26px 44px; margin-bottom:22px;}
.case-label{font-size:11.5px; text-transform:uppercase; letter-spacing:0.08em; color:var(--gold); margin-bottom:8px; font-weight:600;}
.case-grid p{font-size:14.5px; color:var(--text); max-width:440px;}

/* ---------- ARTICLES ---------- */
.article-list{border-top:1px solid var(--line); margin-bottom:48px;}
.article-row{display:flex; align-items:flex-start; width:100%; background:none; border:none; border-bottom:1px solid var(--line); padding:24px 4px; text-align:left; gap:24px;}
.article-row:hover{background:var(--paper-2);}
.article-row-meta{display:block; width:170px; flex-shrink:0; font-size:12px; letter-spacing:0.1em; text-transform:uppercase; color:var(--gold); font-weight:600; padding-top:3px;}
.article-row-content{display:block; flex:1; min-width:0;}
.article-row-title{display:block; font-family:'Newsreader', serif; font-size:19px; color:var(--navy); line-height:1.3;}
.article-row-desc{display:block; font-size:14px; color:var(--text-muted); margin-top:8px;}
.article-row .index-arrow{flex-shrink:0; padding-top:3px;}
.article-row:hover .index-arrow{opacity:1;}
.article-body{max-width:720px; margin-bottom:20px;}
.article-body p{font-size:15.5px; line-height:1.75; color:var(--text); margin-bottom:20px;}
.article-h2{font-size:22px; margin:38px 0 16px; color:var(--navy);}

/* ---------- FAQ ---------- */
.faq-block{border-top:1px solid var(--line); margin-top:48px; padding-top:36px; max-width:760px;}
.faq-item{margin-bottom:26px;}
.faq-q{font-size:16.5px; font-weight:500; color:var(--navy); margin-bottom:8px; font-family:'IBM Plex Sans', sans-serif;}
.faq-a{font-size:14.5px; color:var(--text-muted); line-height:1.7;}
.deliverables-block{margin-bottom:40px; max-width:720px;}
.deliverables-block p{font-size:14.5px; color:var(--text); line-height:1.7;}

/* ---------- LEAD MAGNET ---------- */
.lead-magnet{
  display:flex; align-items:center; justify-content:space-between; gap:32px;
  background:var(--navy); color:#fff; border-radius:6px;
  padding:32px 36px; margin-bottom:48px;
}
.lead-magnet-text{max-width:520px;}
.lead-magnet-text .eyebrow{color:var(--gold-l);}
.lead-magnet-text .sub-heading{color:#fff; margin-bottom:8px;}
.lead-magnet-text p{color:#C7CDD4; font-size:14.5px; margin:0;}
.lead-magnet-form{display:flex; flex-direction:column; gap:10px; min-width:240px;}
.lead-magnet-form input{
  border:1px solid rgba(246,245,242,0.25); background:rgba(246,245,242,0.06); color:#fff;
  border-radius:3px; padding:10px 12px; font-size:14px; font-family:inherit;
}
.lead-magnet-form input::placeholder{color:#9AA5B1;}
.lead-magnet-form input:focus{outline:2px solid var(--gold-l); outline-offset:1px;}
.lead-magnet-form .btn-solid{background:var(--gold); border-color:var(--gold);}
.lead-magnet-form .btn-solid:hover{background:var(--gold-l);}
.lead-magnet-form .form-error{color:#F3B9AE; font-size:12.5px; margin:0;}

/* ---------- WHATSAPP FAB ---------- */
.whatsapp-fab{
  position:fixed; right:20px; bottom:20px; z-index:50;
  width:56px; height:56px; border-radius:50%;
  background:#25D366; color:#fff;
  display:flex; align-items:center; justify-content:center;
  box-shadow:0 4px 14px rgba(0,0,0,0.25);
  transition:transform 0.15s;
}
.whatsapp-fab:hover{transform:scale(1.06);}
[dir="rtl"] .whatsapp-fab{right:auto; left:20px;}
@media (max-width:600px){
  .whatsapp-fab{width:52px; height:52px; right:16px; bottom:16px;}
  [dir="rtl"] .whatsapp-fab{left:16px;}
}

/* ---------- CONTACT PAGE ---------- */
.contact-grid{display:grid; grid-template-columns:1.3fr 1fr; gap:56px; padding-bottom:80px;}
.contact-form{display:flex; flex-direction:column; gap:18px;}
.form-row{display:grid; grid-template-columns:1fr 1fr; gap:18px;}
.contact-form label{display:flex; flex-direction:column; gap:6px; font-size:13px; color:var(--text-muted);}
.contact-form label.full{width:100%;}
.contact-form input, .contact-form select, .contact-form textarea{
  border:1px solid var(--line); border-radius:3px; padding:10px 12px; font-size:14.5px; font-family:inherit; color:var(--text); background:#fff;
}
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus{outline:2px solid var(--gold); outline-offset:1px; border-color:var(--gold);}
.contact-form button{align-self:flex-start; margin-top:6px;}
.form-error{color:#B3352B; font-size:13px; margin:2px 0 0;}
.contact-side{display:flex; flex-direction:column; gap:26px;}
.contact-side .sub-heading{margin-bottom:6px;}
.contact-side p{font-size:14.5px; margin:0;}
.contact-side a{color:var(--navy); text-decoration:underline; text-decoration-color:var(--gold);}
.map-embed{border:1px solid var(--line); border-radius:4px; overflow:hidden; aspect-ratio:4/3;}
.map-embed iframe{width:100%; height:100%; border:0;}

.legal-block{margin-bottom:26px; max-width:680px;}
.legal-block p{font-size:14.5px; color:var(--text);}

@media (prefers-reduced-motion: reduce){ html{scroll-behavior:auto;} }

/* ---------- RTL (Arabic) ---------- */
[dir="rtl"] .callout{border-left:none; border-right:2px solid var(--gold); padding-left:0; padding-right:24px;}
[dir="rtl"] .nav-link.active::after{left:0; right:0;}
[dir="rtl"] .lang-menu{right:auto; left:0;}
[dir="rtl"] .lang-menu button{text-align:right;}
[dir="rtl"] .index-row{text-align:right;}
[dir="rtl"] .breadcrumb{text-align:right;}
[dir="rtl"] .process-step:not(:last-child)::after{right:auto; left:-10px;}
[dir="rtl"] .hero, [dir="rtl"] .reach-inner{direction:rtl;}
[dir="rtl"] .contact-form label, [dir="rtl"] .legal-block, [dir="rtl"] .insight-cluster{text-align:right;}
[dir="rtl"] .footer-top, [dir="rtl"] .footer-bottom{text-align:right;}

/* ---------- RESPONSIVE ---------- */
@media (max-width: 980px){
  .primary-nav{display:none;}
  .hero{grid-template-columns:1fr; padding-top:46px;}
  .hero-diagram{display:none;}
  .reach-inner{grid-template-columns:1fr;}
  .reach-diagram{display:none;}
  .two-col{grid-template-columns:1fr;}
  .engagement-grid,.insight-preview-grid{grid-template-columns:1fr;}
  .footer-top{grid-template-columns:1fr 1fr; gap:32px;}
  .contact-grid{grid-template-columns:1fr;}
  .index-row{display:block; padding:22px 4px;}
  .index-num{display:block; font-size:13px; margin-bottom:6px;}
  .index-title{display:block; font-size:19px; margin-bottom:8px; line-height:1.25;}
  .index-desc{display:block; font-size:14px; line-height:1.5;}
  .index-arrow{display:none;}
  .process-line{flex-direction:column; align-items:flex-start; gap:14px;}
  .process-step{flex:none; width:100%;}
  .process-step:not(:last-child)::after{display:none;}
  .process-label{white-space:normal;}
  .article-row{flex-direction:column; padding:20px 4px; gap:8px;}
  .article-row-meta{width:auto;}
  .article-row-title{font-size:18px;}
  .article-row .index-arrow{display:none;}
  .lead-magnet{flex-direction:column; align-items:flex-start; padding:24px;}
  .lead-magnet-form{width:100%;}
  .case-grid{grid-template-columns:1fr;}
}
@media (max-width: 600px){
  .nav-inner{padding:12px 18px;}
  main{padding:0 18px;}
  .hero h1{font-size:32px;}
  .page-title{font-size:28px;}
  .footer-top{grid-template-columns:1fr; padding:48px 18px 32px;}
  .footer-bottom{flex-direction:column; gap:10px; align-items:flex-start; padding:20px 18px;}
  .form-row{grid-template-columns:1fr;}
  .nav-cta{display:none;}
}